<![CDATA[This study explores the effectiveness of TikTok as a digital philanthropy platform, analyzing its impact on fundraising campaigns, factors contributing to campaign success, and strategies for optimization. Using a qualitative descriptive method, this research is based on literature reviews, case studies, and relevant statistical data. The findings reveal that TikTok’s algorithm significantly boosts engagement, with over 55% of users donating after seeing charity-related content. Successful campaigns, such as a community-driven road construction project in Sampang funded through TikTok coins, covering 4.47 km, demonstrate the platform’s potential in mobilizing donations. Features like live streaming, donation stickers, and viral challenges play a crucial role in increasing visibility and participation. However, concerns such as fraud risks and lack of financial transparency remain key challenges. The study concludes that TikTok serves as an effective tool for digital philanthropy, provided that enhanced verification systems and collaborations with trusted organizations are implemented. Future research should explore donor behavior trends and the psychological drivers behind donation decisions to further refine philanthropic strategies on social media.]]>
Copyrights © 2025
