Jurnal EMT KITA
Vol 9 No 2 (2025): APRIL 2025

Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Jasa Mahardhika Creative Event Organizer di Bandar Lampung

Kesuma, Renaldy Rafif (Unknown)
Lestari, Tri (Unknown)

Article Info

Publish Date
18 Apr 2025

Abstract

This research aims to find out how price and quality influence the decision to use services at Mahardika Creative Event Organizer. In this research, there are 2 independent variables tested, namely the influence of price and service quality. This research uses a quantitative approach with descriptive methods. This research was also conducted at PT. Mahardika Creative Event. Data collection techniques in this research used questionnaires, literature studies, and interviews. The results of this research show that the influence of price and service quality has a significant effect on the decision to use services at Mahardika Creative Event Organizer.

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Journal Info
Jurnal EMT KITA
Website

Abbrev

emt

Publisher

Lembaga Komunitas Informasi Teknologi Aceh

Subject

Economics, Econometrics & Finance

Description

The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such ...