Jurnal Ekonomi dan Bisnis
Vol. 3 No. 4 (2025): APRIL

FAKTOR – FAKTOR YANG MENENTUKAN KEPUTUSAN PEMBELIAN KENDARAAN DARI LUAR DAERAH DI KABUPATEN MIMIKA

Raymandus R. Sahelangi (Unknown)
Seheril S. Pongsirante (Unknown)

Article Info

Publish Date
17 Apr 2025

Abstract

The purpose of this study was to identify the factors that determine the decision to purchase vehicles from outside the region in Mimika Regency. This study is a descriptive study using a quantitative approach. Based on the results of the analysis, it is known that there are three factors that are formed, namely price, brand image and availability. The most dominant factor is price, followed by brand image and the last is availability.

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Journal Info
Jurnal Ekonomi dan Bisnis
Website

Abbrev

home

Publisher

CV. Adiba Aisha Amira

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi dan Bisnis adalah jurnal yang menerbitkan hasil penelitian, baik kajian teori maupun lapangan, baik secara umum maupun secara khusus yang berkaitan dengan bidang ekonomi dan ...