Innovative: Journal Of Social Science Research
Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research

Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelinan di Toko Bone Indah, Boswesen Sorong

Timisela, Yanti (Unknown)
Longkutoy, Meytha (Unknown)
Yappens, Bertha (Unknown)

Article Info

Publish Date
17 Apr 2025

Abstract

This study aims to analyze the impact of price and product quality on purchasing decisions at Toko Bone Indah Boswesen, Sorong, using a quantitative descriptive analysis method. The t-test results indicate that price has a positive and significant effect on purchasing decisions, with tvalue 5.823 > ttable 1.6716 and a significance of 0.000 (< 0.05), confirming hypothesis (H1). Similarly, product quality has a significant effect, with tvalue 3.115 > ttable 1.6716 and a significance of 0.000, confirming hypothesis (H2).The F-test results show an Fvalue of 61.834 with a significance of 0.000 (< 0.05), indicating that price and product quality simultaneously influence purchasing decisions at Toko Bone Indah Boswesen, Sorong.

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Journal Info
Innovative: Journal Of Social Science Research
Website

Abbrev

Innovative

Publisher

Universitas Pahlawan Tuanku Tambusai

Subject

Humanities Computer Science & IT Law, Crime, Criminology & Criminal Justice Public Health Other

Description

Innovative: Journal Of Social Science Research is a journal managed by Universitas Pahlawan Tuanku Tambusai which bridges researchers to publish research results in all scientific fields (multidiscipline). This includes the fields of education, health, law, economics, IT (Informatics Engineering), ...