JoDENS: Journal of Digital Ecosystem for Natural Sustainability
Vol 2 No 1 (2022): Juli 2022

Pemanfaatan Instagram Sebagai Media Pemasaran Bagi Produk TempeAjah

Fernando, Wilsen (Unknown)
Rindiany (Unknown)
Oktarino, Hendra (Unknown)

Article Info

Publish Date
21 Jun 2022

Abstract

In this digital era, most business use social media to improve the relationship with consumers. One of the uses is in the field of marketing promotion.The objective of this research is to describe the use of social media Instagram as a promotion medium for TempeAjah in increasing the sales of Tempe. The researcher used qualitative descriptive case study methods and used interview technique to receive data. The results showed that the use of Instagram by TempeAjah was very effective because it was easy to advertise the products they sell.

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Journal Info
JoDENS: Journal of Digital Ecosystem for Natural Sustainability
Website

Abbrev

jodens

Publisher

Universitas Universal

Subject

Computer Science & IT Decision Sciences, Operations Research & Management

Description

Jurnal ini mencakup seluruh konsep teoritis dan aplikasi informatika/komputasi dalam Membangun Ekosistem Digital untuk Kelestarian Alam (dunia), yang meliputi, namun tidak terbatas pada: Artificial Intelligence Big Data Bioinformatics Game Development Geographical Information Systems Image ...