<![CDATA[In this paper, we undertake an extensive comparative study of some biased, almost unbiased and unbiased product estimators on the ground of different performance measures through Monte Carlo simulation that has not yet been initiated in the survey sampling literature. The simulation experiment is conducted using data on 20 natural populations available in the literature, and the performance indicators taken into consideration are the absolute relative bias, percentage relative efficiency, coverage rate of confidence intervals, standard deviation of the student t-statistic, and approach to symmetry (normality). This empirical study will not only facilitate to assess the overall relative performance of different competing product or product-type estimators but will also be beneficial to provide some guidelines towards further research in this direction.]]>
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