IJCAS (International Journal of Creative and Arts Studies)
Vol 1, No 1 (2014): June 2014

Social Semiotics and Visual Grammar: A Contemporary Approach to Visual Text Research

Indro Moerdisuroso (Faculty of Languages and Arts, Universitas Negeri Jakarta, Jalan Rawamangun Muka, Jakarta 13220, Indonesia)



Article Info

Publish Date
17 Apr 2017

Abstract

This article outlines a visual text reading based on social semiotics approach, that is the visual grammar. It is an account of the explicit and implicit knowledge and practices around a resource, consisting of the elements and rules underlying a culture-specific form of visual communication. It required a general comprehension of social semiotics to obtain a deeply understanding to visual grammar. The differences between social semiotics and general semiotics expressed to accomplish its purpose. The concern of visual grammar is the relationship between ‘drawn participants’ and social life. Visual grammar can be positioned as a contemporary approach to visual texts meaning-making. Study of visual arts seems to entail visual grammar to play a more important role amid the phenomenon of visual culture that increasingly characterizes the lives of today’s society.

Copyrights © 2014






Journal Info

Abbrev

IJCAS

Publisher

Subject

Arts Humanities

Description

Recently, the value of arts studies in higher education level is often phrased in enrichment terms- helping scholars find their voices, and tapping into their undiscovered talents. IJCAS focuses on the important efforts of input and output quality rising of art education today through the ...