IJHCS
Vol. 5 No. 5 (2023): International Journal of Human Computing Studies (IJHCS) (2615-8159/ 2615-1898)

Gamification in Ecommerce

Sadiku, Matthew N. O. (Unknown)
Chukwu, Uwakwe C. (Unknown)
Sadiku, Janet O. (Unknown)



Article Info

Publish Date
16 May 2023

Abstract

By nature, gamification thrives in the context of competition to win. Autonomy, rewards, participation, contest, and absorption play an essential role in its success. Gamification is the most entertaining technique to consider in engaging customers in the ever-evolving world of e-commerce. Ecommerce gamification is the technique for integrating game elements into your marketing strategy with the intention of entertaining users and influencing their behavior. This strategy is changing the way we shop in ecommerce and has many advantages, both for the shoppers and the stores. This paper provides an overview on gamification ecommerce with examples.

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Journal Info

Abbrev

IJHCS

Publisher

Subject

Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Neuroscience

Description

The International Journal of Human Computing Studies (IJHCS) publishes original research over the whole spectrum of work relevant to the theory and practice of modern interactive systems of the contemporary world. IJHCS accepts papers in forms of original research articles, review articles, book ...