Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Vol. 1 No. 3 (2023)

STRATEGI DAN PROGRAM EKSPOR PRODUK KERANJANG ANYAMAN BAMBU “KALATHI APO BAMPOU” KE PASAR ASEAN

Maharani, Nadila Putri (Unknown)
Eny Setyowati (Unknown)



Article Info

Publish Date
10 Sep 2023

Abstract

The Campus Merdeka Certified Internship Program (MBKM) is an initiative by the Ministry of Education and Culture (KEMENDIKBUD) that provides opportunities for students to gain experience through internships and independent studies. Through this program, students can sharpen skills relevant to their field of study through real projects and obtain certificates as evidence of their achieved competencies. The National Export School Foundation collaboratesin the Independent Study with Certification program under the Campus Merdeka Certified Internship Program (MBKM), which focuses on the theme "Be A Digital Exporter" for students across Indonesia. This program involves collaboration between students and the micro, small, and medium-sized bamboo weaving business "Bambu To Bambu" in Gunung Kidul, Yogyakarta. Through mentoring and provided materials, students contribute to enhancing the products of these micro, small, and medium-sized enterprises (UMKM) through branding, packaging,and digital marketing, thereby helping them improve their export capabilities and understand the potentialof local export products and their interactions with the global market. The program is expected to assist thesemicro, small, and medium-sized enterprises (UMKM) in preparing and successfully marketing their products in the international market.

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Journal Info

Abbrev

determinasi

Publisher

Subject

Economics, Econometrics & Finance

Description

Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi publishes high quality research papers in all areas of economic and business, and in closely related fields of economics. The Journal is interested in both theoretical and applied research with an emphasis on topics in management, ...