<![CDATA[One food that is well known throughout Indonesia which is made from soybeans is called tofu. The public saw the prospects for the processed tofu business, which resulted in many competitors selling various processed tofu. As a result, it is very difficult to sustain this business. Sellers of processed products must realize that they must use marketing strategies to defend themselves and attract new customers in order to compete. SWOT analysis was used to determine marketing strategies so it was found that the "Mau Tahu Banget" product had many advantages, including quality and safety, abundant raw materials and affordable prices. On the other hand, products do not last long, and lack of promotion is a weakness. Changing products, working with restaurants and cafes, into opportunities for "Want to Know" products. The particular threat of the "I Want to Know" product in terms of strengths, weaknesses and opportunities is intense competition. Pricing, product, promotion, and distribution strategies are all part of increasing sales through reliance on key customers, consumer trends, and changes in the prices of expensive raw materials. It is very important to implement all these strategies because building trust between business actors and consumers is very important because with consumer trust and loyalty, businesses can survive.]]>
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