<![CDATA[This study aims to describe how MGT Radio 101.1 FM's strategy is to maintain its existence in the digital era. Researchers use the concept of strategic management from Fred R David who explains that in the strategy there are three stages, namely planning, implementation and evaluation. This research method uses a qualitative descriptive method. The results of the research show, (1) in the pre-production stage, the program director and producer are responsible for determining program planning, content ideas and script writing; (2) at the stage of production or implementation of the production of the MGT Radio program carried out by broadcasters through three stages, namely pre-on air, on air and closing; (3) the post-production stage, namely the final stage of the pre-production and production results as well as the evaluation carried out by MGT Radio in 3 periods, namely daily, weekly and monthly. At this stage the entire team including the board of directors is involved.]]>
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