Pemanfataan TikTok Sebagai Media Informasi Media Massa

Yoga, M. Sultan Prawira

Annaba: Jurnal Ilmu Jurnalistik
Vol. 6 No. 1 (2021): ANNABA: Jurnal Ilmu Jurnalistik

TikTok is one of the fastest growing social media in the world. TikTok also allows users to create short 15-second videos with music, filters and other creative features. The theory used is New Media Pierre Levy, which explains the development of a new media. The research method in this research is descriptive qualitative. The results of the study show, (1) strategies for disseminating information through social media TikTok; (2) the process that occurs in the dissemination of information and the steps taken by AyoBandung.com in disseminating information via TikTok; (3) obstacles that occur during the dissemination of information through the TikTok AyoBandung.com social media account