<![CDATA[Currently, almost all individuals have smartphones. Some even have more than one smartphone. Because many consumers use smartphones, this is one of the interesting things in running a business by opening a cellphone repair service. In this digital era, smartphone counter and service businesses are increasingly important along with the rapid telecommunications industry. One of the successes of this business is determining a strategic business location. Choosing the right location can provide a competitive advantage in attracting customers and increasing revenue. Using the TOPSIS method in determining the best location to open a business based on criteria including; location, population density, community income, distance, environmental security. In determining the location, in the Pringsewu area using the TOPSIS method, the results of 3 areas that have good potential to open a business are the Gadingrejo area which has the highest preference value with a preference value of 1, higher than the Wates area with a value of 0 and the Sidoarjo area with a value of 0.5. So the most appropriate location is Gadingrejo because it best suits the criteria, namely a strategic location, community density around the location, community income, and close to public facilities and a level of security that supports]]>
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