<![CDATA[Abstract : The traditional da'wah style is not the same as the da'wah style in the digitalization era. The traditional style used to be preaching at the assembly (majlis ta'lim), but now it has penetrated into the field of digital technology. Judging from the walisongo era, the style of traditional preaching that was carried out was to approach it through culture and the arts to support the success of Islamization. The traditional da'wah style emphasized more on the condition of society at that time, because in the past people were categorized as ordinary people (kejawen), namely people who still adhered to old beliefs. traditional clothes by combining Islamic elements. Not only did the cultural approach in the traditional era also use an artistic approach in the media for preaching, for example the art of wayang, gamelan, tembang, grebeg and sekaten. In contrast to the era of digitalization, from style to media used, it is growing rapidly. The preachers are more creative and prioritize quality in preaching. many da'i utilize internet technology in preaching so that the preachers prioritize popularity in the eyes of mad'u.]]>
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