Journal of Islamic Economics Studies and Practices (JIESP).
Vol. 2 No. 1 (2023): Juni

Faktor-Faktor yang Mempengaruhi Konsumen dalam Memilih Produk Halal

Permana Putra, Anan (Unknown)
Andriani, Novie (Unknown)

Article Info

Publish Date
30 Jun 2023

Abstract

This study aims to analyze the factors that influence consumers in choosing halal products. This research was conducted by collecting information based on the result of interviews regarding the factors that influence consumer in choosing halal products with reference to several related theories. The result of this study can be seen that the factors that influence consumers in choosing halal products are derived from religious principles, environmental, and health factors. On the other hand, the government is role in implementing halal certification and labeling regulations also has an effect on making it easier for consumers to choose halal product.

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Journal Info
Journal of Islamic Economics Studies and Practices (JIESP).
Website

Abbrev

JIESP

Publisher

Sekolah Tinggi Agama Islam YPBWI Surabaya

Subject

Economics, Econometrics & Finance

Description

Journal of Islamic Economics Studies and Practices (JIESP) invites scholars, researchers, and students to contribute the result of their studies and researches in the areas related to Islamic economics, Islamic public finance, Islamic finance, Islamic accounting, Islamic business ethics, Islamic ...