Jurnal Akuntansi Pajak dan Manajemen
Vol 7 No 1 (2024): TAJAM : Jurnal Akuntansi Pajak dan Manajemen

PENERAPAN METODE UTAUT PADA MINAT DAN PERILAKU PENGGUNAAN MOBILE BANKING DI KABUPATEN KEBUMEN

Kusumaningrum, Dita (Unknown)
Mahardika, Arya Samudra (Unknown)



Article Info

Publish Date
13 Mar 2024

Abstract

This study aims to analyze the factors that influence the interest and behavior of mobile banking in the people of Kebumen Regency using the UTAUT model approach. The sampling technique in this study was to use purposive sampling. Respondents in this study were 104 banking customers who had used mobile banking in Kebumen Regency. This research was tested using SEM-PLS with WarpPLS 8.0. The results in this study indicate that effort expectations, social influence and behavioral intention have a positive effect on use behavior. While performance expectations and facility conditions have no effect on use behavior.

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Journal Info

Abbrev

tajam

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Akuntansi Pajak dan Manajemen (TAJAM) is a scientific journal published by Politeknik Sawunggalih Aji, registered under ISSN 3031-7010, and issued biannually in March and September. This journal serves as a platform for the publication of conceptual and empirical articles, including research ...