Jurnal TAM (Technology Acceptance Model)
Vol 14, No 1 (2023): Jurnal TAM (Technology Acceptance Model)

ELUCIDATING THE IMPACT OF ELECTRONIC WORD OF MOUTH TO THE INTENTION TO USE LINKEDIN FOR ASEAN JOBSEEKERS: MODERATING ROLE OF GENDER

Vincentius Nuring Saptadi Suryo (Fakultas Ekonomi dan Bisnis, Indonesia University, Salemba Raya, DKI Jakarta)
Mone Stepanus (Fakultas Ekonomi dan Bisnis, Indonesia University, Salemba Raya, DKI Jakarta)



Article Info

Publish Date
11 Jul 2023

Abstract

LinkedIn is one of the most popular e-recruitment tools for job applicants. Although previous studies had explored the effectiveness of LinkedIn, the underlying cause of jobseekers' intention to use LinkedIn is still under-researched. This study examines the impact of Electronic Word of Mouth (eWOM) to the behavioral intention (BI) of jobseekers to use LinkedIn, using the Technology Acceptance Model (TAM) as the framework. The Partial Least Square Structural Equation Modelling (PLS-SEM) was applied to analyze 431 samples of ASEAN Jobseekers via SmartPLS 3. Findings show that eWOM positively influences the perceived ease of use (PEOU), Perceived Usefulness (PU), and Attitude (AT) of jobseekers, which consequently positively impacts the jobseekers' behavioral intention (BI) to use LinkedIn. The mediating role of PEOU, PU., and AT was also examined and shows that the three variables partially mediate the relationship between eWOM and BI. Theoretically, this study uncovers the significance of eWOM in new technology acceptance. Practically, managers can use this information to increase positive eWOM of their company’s LinkedIn profiles to attract more decent talents to the company. To the authors' knowledge, this study is one of the first investigations into how external variables influence the TAM Model in e-recruitment which uses regional samples instead of specific country-wide samples.

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Journal Info

Abbrev

JurnalTam

Publisher

Subject

Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering

Description

Receives articles in technology information and this Journal publishes research articles, literature review articles, case reports and, concept or policy articles, in all areas such as: Geographical Information System, Information systems scale Enterprise, Data base, Data Warehouse, Business ...