Jurnal Ilmiah Pariwisata
Vol 21 No 2 (2016)

Analisis Kebutuhan dan Keinginan Konsumen Untuk meningkatkan Pelayanan di Hotel Santika Depok




Article Info

Publish Date
07 Jul 2016

Abstract

One of the cities on the outskirts of Jakarta, Depok city is also progressing thedevelopment of accommodation and infrastructure in the field of tourism is very rapid. Tourism consists of various aspects one of which is the aspect of accommodation ie hospitality accommodation. With the increasing number of new hotels popping up, this has an impact on increasing competition in the business in the hospitality industry. With increasing competition in the hospitality business, the company is required to improve the quality of service in order to withstand competition in the hospitality business world. This type of research that will be used is descriptive research that describes a particular situation through questions 5W + 1H. Methods of data analysis in this research is quantitative method is by using Cartesian diagram calculations. The results showed that there are two attributes that are considered important in determining customer satisfaction is hotel has complete amenities (shampoo, soap, toothbrushes, etc.). Based on the Customer Satisfaction Index (CSI), in the know that CSI value of77.04%. This illustrates hotel guests santika Depok quite satisfied with the performance of the services provided by the hotel staff and from the analysis of consumer needs

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Journal Info

Abbrev

JIP

Publisher

Subject

Humanities Environmental Science

Description

Focus and Scope Jurnal Ilmiah Pariwisata is published three times a year in March, July, and November containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short ...