<![CDATA[The aims of this research is to determine effectiveness of information media effect on interest of visiting ot not and to describe the effort to optimize existing information media to support the development of culinary tourism in Kupang City. The method of this research uses a mixed research method namely explanatory sequential design. This research was conducted at three culinary attraction locations in Kupang City, namely Night Market Kampung Solor, Tedis Beach, and Wisata Kuliner Oepoi. The sample of this research was 100 people using incidental sampling techniques. The results of this study are the effectiveness of information media (X) which consist of meaning information, usefulness information, and information design as its indicators inffluences the interest of visiting (Y) which is consists of searching for information, recommend, and action as its indicators. Variable x has a 73% influence on tourists' interest to visit. The potential tourism components that can be developed in Tirosa Park are nature tourism, culture (varable Y). Ooptimizing information media that has been carried out by business actors and the government in developing culinary tourism, namely by increasing the information media used, such as through the social media Instagram and using online food delivery applications. Keywords: efektivitas, media informasi, wisata kuliner]]>
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