ASEAN Marketing Journal


For Mod’s Sake! The Role of Perceived Brand Image, Brand Identification, and Online Community Environments in Building Brand Love


Article Info

Publish Date
30 Jun 2022

Abstract


Copyrights © 2022




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Journal Info
ASEAN Marketing Journal
Website

Abbrev

publication:amj

Publisher

Universitas Indonesia

Subject

Social Sciences

Description

ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the ...