Strada Jurnal Ilmiah Kesehatan (SJIK)
Vol. 9 No. 1 (2020): May

The Relation Between The Perception Of Marketing Mix And The Decision To Have Outpatient Treatment In RSIJ Pondok Kopi In 2018

Nindya Julianingsih (Universitas Muhammadiyah Jakarta, Indonesia)
Mustakim Mustakim (University of Indonesia)



Article Info

Publish Date
03 May 2020

Abstract

The purpose of this research is to know the relation between the perception of marketing mix and the dedision to have outpatient treatment in RSIJ Pondok Kopi in 2018. This research conducted from April to June 2018 is descriptive-analytic research using the cross sectional design. The research involved 120 outpatients as the research sample using the purposive sampling technique. The research found that as many as 65 respondents ((54.2%)) decided to have an outpatient treatment. It also found that some aspects of marketing mix, which included products, price, place, promotion, human resources and process, were had a significant relation to the decision; meanwhile, the aspect of physical evident was found not to do so. Therefore, it is important that the hospital maintain and improve the quality of its delivered services through providing excellent, professional services and add bench seats on which patients sit waiting for prescribed drugs

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Journal Info

Abbrev

sjik

Publisher

Subject

Dentistry Health Professions Public Health

Description

STRADA Jurnal Ilmiah Kesehatan (SJIK) is a journal developed to disseminate and discuss the scientific literature and other research on the development of health so as to improve health workers knowledge and ultimately population health worldwide. This journal is intended as a medium for ...