Bulletin of Management and Business
Vol. 2 No. 1: Maret 2021

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN : (STUDI PADA PENGGUNA LABORATORIUM NUTRISI LOKA PENELITIAN SAPI POTONG DI PASURUAN)

Widyo Kristantyo, Andreas (Unknown)

Article Info

Publish Date
31 Mar 2021

Abstract

Makalah ini menjelaskan pengaruh langsung dan tidak langsung variabel kualitas pelayanan, kepuasan pelanggan, dan loyalitas pengguna laboratorium nutrisi loka. Teknik penarikan sampel menggunakan Non Probability Sampling – sensus sebanyak 50 orang. Data diproses melalui software Smart Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kualitas pelayanan yang semakin baik dapat meningkatlkan kepuasan dan loyalitas pelanggan, Kualitas pelayanan yang semakin baik dapat meningkatkan loyalitas pelanggan. Kepuasan pelanggan berperan sebagai mediator atas pengaruh kualitas pelayanan terhadap loyalitas pelanggan Laboratorium Nutrisi Loka.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Bulletin of Management and Business
Website

Abbrev

bmb

Publisher

UNIVERSITAS WIDYAGAMA MALANG

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Bulletin of Management and Business or abbreviated as BMB is national journal, peer reviewed, open access, online journal of applied research in the field of management and  business area. it is designed to provide a rapid dissemination of original, up to date ideas and timely and significant ...