Journal of Sharia Economics, Banking and Accounting
Vol 2, No 2: 2025

Predicting Trends in Islamic Banking & Finance: A Big Data Analysis Using Google Trends and AI

Koswara, Asep (Unknown)



Article Info

Publish Date
28 May 2025

Abstract

This study employs big data analysis and AI forecasting to predict global public interest trends in Islamic Banking and Finance over the period 2020 to 2025, using Google Trends data and the artificial intelligence (NeuralProphet) model. Five key terms—Islamic finance, Islamic banking, sukuk, takaful, and halal investment—were analyzed to capture diverse sector dynamics. Forecasts reveal varying trends: takaful shows the highest predicted interest (85.6) with strong seasonal fluctuations, Islamic finance and halal investment exhibit steady growth with moderate seasonality, while sukuk and Islamic banking display irregular, event-driven patterns. Model evaluation via MAE (0.41–5.03), RMSE (0.49–6.95), and R² (0.16–0.67) reflects differing predictive accuracies, highlighting stable sectors versus more volatile markets. These findings underscore the potential of integrating big data and AI to enhance strategic planning and responsiveness in Islamic finance, supporting tailored, data-driven decision-making aligned with evolving market behavior.

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Journal Info

Abbrev

jseba

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Journal of Sharia Economics, Banking and Accounting, published by STAI Nurul Islam Mojokerto. It is a biannual refereed journal concerned with the practice and processes of Sharia Economics, Banking and Accounting. It provides a forum for academics, practitioners and community representatives to ...