<![CDATA[Psychological approaches play an important role in increasing the effectiveness of da’wah, especially among millennials who have special characteristics such as dynamism, technological tendencies, and the need for a relevant approach. This study aims to analyze how psychological strategies used can influence the acceptance of da’wah among the millennial generation. Using descriptive and qualitative methods, this study identifies elements such as empathy, effective communication, and the use of digital media as keys to the success of da’wah. The results of the study indicate that an adaptive psychological approach can increase millennial involvement and enthusiasm for da’wah messages.]]>
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