Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Vol. 1 No. 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan

PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN (Survei pada Konsumen Produk Bolu CV Yaki Tiga Putri)

Derisna Febia Utami (Unknown)
Arga Sutrisna (Unknown)
Suci Putri Lestari (Unknown)

Article Info

Publish Date
27 Sep 2022

Abstract

The reseach aim to determine the partial and simultaneous influence of the promotion and brand image to the purchasing decision product yaki bread of tasikmalaya city. The methods used in this study is a quantitative methods with a survey.analysis of the data in this study used SPSS Version 26 software. The result showed that the simultaneous promotion and brand image had a significant role in the consumer purchasing decision yaki bread. Partially, the promotion has significant effect on the consumer purchasing decision yaki bread. Partially, the brand image has significant effect on the the consumer purchasing decision of yaki bread.

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Journal Info
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Website

Abbrev

jempper

Publisher

Lembaga Pengembangan Kinerja Dosen

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan (JEMPPER): menyambut baik kiriman yang memberikan wawasan tentang masalah terkini dan utama yang berhubungan dengan studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan. Jurnal ini menyediakan tempat bagi para peneliti dan ...