Master Manajemen
Vol. 3 No. 2 (2025): Master Manajemen

Pengaruh Kualitas Layanan, Customer Experience Management Dan Kepercayaan Terhadap Kepuasan Pengguna Jasa Km Makassar C2 di Samarinda

Achmad Afdal (Unknown)



Article Info

Publish Date
05 May 2025

Abstract

The Influence of Service Quality, Customer Experience Management and Trust on User Satisfaction of KM. Makassar C2 in Samarinda under the guidance of Mr. Dr. M. Zaini, M.Si. This study aims to test and analyze whether there is a significant influence of service quality, customer experience management, and trust on user satisfaction of KM Makassar C2 services in Samarinda. This study uses a quantitative research method with sample determination using the lemeshow formula. The population used is KM Makassar C2 Service Users in Samarinda. The data collection technique in this study used a questionnaire with a total of 96 respondents from KM Makassar C2 service users. The analysis tool used is multiple linear regression analysis. Based on the results of the study, it is known that partially service quality and customer experience management have a significant effect on user satisfaction, then trust does not have a significant effect on user satisfaction. However, the results of simultaneous testing show that service quality, customer experience management and trust have a significant effect on user satisfaction of KM Makassar C2 services in Samarinda.

Copyrights © 2025






Journal Info

Abbrev

MASMAN

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, ...