JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Vol 7 No 2 (2021): JuTISI

Penerapan dan Analisis Digital Marketing pada Produk Fashion

Sylvia Princesa (Mahasiswa)
Yenni Merlin Djajalaksana (Unknown)

Article Info

Publish Date
18 Aug 2021

Abstract

In the current digital era, digital marketing is a marketing strategy using digital media to reach customers quickly and widely. About She is a fashion brand located in Bandung that tries to do digital marketing to promote fashion products through social media and websites. We can see website performance with Google Analytics, as well as social media analysis through Instagram Insight and Facebook Insight.

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Journal Info
JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Website

Abbrev

jutisi

Publisher

Universitas Kristen Maranatha

Subject

Computer Science & IT

Description

Paper topics that can be included in JuTISI are as follows, but are not limited to: • Artificial Intelligence • Business Intelligence • Cloud & Grid Computing • Computer Networking & Security • Data Analytics • Datawarehouse & Datamining • Decision Support System • E-Systems (E-Gov, ...