Jurnal Manajemen Maranatha
Vol 13 No 1 (2013)

Analisis Faktor-Faktor yang Mempengaruhi Nasabah Menggunakan Layanan Banking Mandiri

Dede Dzurotun Nisa (Unknown)
Tyas Silvi Ariyani (Unknown)
Karina Oktaviani (Unknown)



Article Info

Publish Date
02 Feb 2015

Abstract

Internet in e-commerce and finance have changed the businessenvironment. Customer satisfaction and customer retention increasing developed into a key success factor in e-banking. To determine these factors, this study is based on nine factors, namely Convenience, Acessilability, Future Availability, Privacy,Speed, Fees and Charges, Bank management and image, Design and Content. Data collected from bank customers who use our Internet Banking Mandiri with a sample of 100. Ninth results reveal that these factors have positive influence on the interest to use internet banking Mandiri. Factors design and content is the weakest factor to it, the bank should improve the design and content of the Bank's website in order toattract and increase customers to use Internet Banking Mandiri.Keywords: Internet banking, banking services, customer adoption

Copyrights © 2013






Journal Info

Abbrev

jmm

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other ...