Jurnal Manajemen Maranatha
Vol 12 No 2 (2013)

Pengaruh Public Relations dan Brand Image terhadap Intensi Membeli (Kasus: J.Co Donuts & Coffee)

Loudia Levina (Unknown)
Chairy - (Unknown)

Article Info

Publish Date
29 Aug 2014

Abstract

The purpose of this research is to investigate the influence of public relations activity and brand image on intention to buy, the case of J.CO Donnut & Coffe. The population of this study is students of Tarumanagara University who are also consumers of this brand. Sample was drawn using convenience samplingmethod. Hypothesis was tested using regression analysis. The research result showed that public relation as well as brand image influence intention to buy positively and significantly.

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Journal Info
Jurnal Manajemen Maranatha
Website

Abbrev

jmm

Publisher

Universitas Kristen Maranatha

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other ...