Jurnal Manajemen Maranatha
Vol 20 No 1 (2020): Jurnal Manajemen Maranatha

Peran ecolabel awareness dan green perceived quality pada purchase intention

Dian Novita (Unknown)
Nurul Husna (Unknown)

Article Info

Publish Date
12 Nov 2020

Abstract

Global market recently tend to be concerning about green market with green product. The purpose of this paper is to analyze the impact of ecolabel awareness and green perceived quality on purchase intention. This research used probability sampling technique method with random sampling procedure but based on gender (female respondent), to represent all respondent that used green cosmetic product in Bandar Lampung. It was designed from three variabels using a Likert scale. It used SmartPLS 3.0 to analyze data. The finding of this study reveals that ecolabel awareness has positive but no significant direct effect on purchase intention, whereas green perceived quality has a positive and significant effect on purchase intention.

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Journal Info
Jurnal Manajemen Maranatha
Website

Abbrev

jmm

Publisher

Universitas Kristen Maranatha

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and scope of Jurnal Manajemen Maranatha areas include marketing management, financial management, human resource management, operation management, and entrepreneurship. JMM accepts articles in the form of quantitative and qualitative research results, conceptual studies, and various other ...