Faktor-faktor penentu repurchase intention pada produk shopping di e-commerce

Ajie Bayu Pangestu (Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Katolik Indonesia Atma Jaya)
Ari Setiyaningrum (Program Studi Magister Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Katolik Indonesia Atma Jaya)

Jurnal Manajemen Maranatha
Vol 23 No 1 (2023): Jurnal Manajemen Maranatha

This study tries to investigate both the direct and indirect influence of privacy concern, innovativeness, and ease of use on repurchase intention through e-satisfaction as the mediating variable. The research model was examined within the context of shopping products in e-commerce involving 350 respondents. Sampling was carried out using a purposive sampling technique. PLS-SEM analysis with SmartPLS 3.0 software was utilized in the data analysis. The research findings indicate that privacy concern, innovativeness, and ease of use do not have a direct influence on repurchase intention, e-satisfaction was found to have an influence on repurchase intention. The results of the mediation test show that e-satisfaction is not proven to mediate the influence of privacy concern on repurchase intention, while e-satisfaction is proven to mediate the influence of innovativeness and ease of use on repurchase intention.