Serat Rupa: Journal of Design
Vol 1 No 1 (2016): SRJD-JANUARY

ANALISIS IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY

SANDY RISMANTOJO (UK. MARANATHA)

Article Info

Publish Date
24 Jul 2018

Abstract

Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual characteristic by reading the icons and index of DKNY fashion advertisings. Keywords: advertising; branding;  fashion;  icon;  index

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Journal Info
Serat Rupa: Journal of Design
Website

Abbrev

srjd

Publisher

Universitas Kristen Maranatha

Subject

Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Focus and scope of SRJD research areas include visual communication design, interior design & architecture, fashion design, design and culture, which emphasize the value aspect that is essential to the enhancement of human beings. SRJD published an original copy of articles research manuscript that ...