<![CDATA[This study analyzes the legal aspects of consumer protection in Bugis-Makassar traditional clothing rental services in Sidenreng Rappang (Sidrap) Regency. With the increasing demand for traditional clothing for various events, it is important to understand the rights and obligations of both renters and service providers. This study uses a normative legal approach by reviewing relevant laws and regulations, including Law No. 8 of 1999 concerning Consumer Protection. The study results indicate that business actors in the traditional clothing rental sector must comply with consumer protection principles, such as clarity of information, quality of goods, and responsibility for losses experienced by consumers. In addition, this study also identifies potential disputes that may arise due to violations of consumer rights, such as embezzlement of rented goods. In this context, it is important for service providers to maintain consumer trust and fulfill their legal obligations. This study is expected to contribute to the development of consumer protection law in Indonesia, especially in the rental service sector, as well as provide recommendations for business actors to improve fair and transparent business practices. Thus, consumer protection can be realized effectively, creating a mutually beneficial relationship between renters and the service providers.Providers.]]>
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