The tobacco industry involves farmers, traders, and factories as its three main sectors. Currently, management at Simbako relies on spreadsheet-based processes, making decision-making less efficient. To address this issue, research was conducted to design a transaction Dashboard aimed at visualizing data in real-time. This study focuses on presenting data related to transactions, debts, and tobacco distribution. The resulting Dashboard assists traders in managing the company and modernizing tobacco trade operations at Simbako. This study was designed using the Rapid Application Development (RAD) method, with usability evaluation through Think Aloud Testing and interviews. The system being tested involved tobacco traders from SIMBAKO Company. This study was conducted with a total of 19 Task Scenarios based on the established Metrics, The outcome of this research consists of improvement recommendations for the features and components of the SIMBAKO company's Dashboard.
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