<![CDATA[Entrepreneurial intention is a key factor in sustaining business ventures, especially among SME owners. This study aims to examine the effects of social media, motivation, and creativity on entrepreneurial intention by employing the framework of Social Learning Theory. A quantitative approach was used with data collected through an online questionnaire distributed to 61 SME owners in Pontianak, each operating a business for at least three years and employing a minimum of five staff members. The data were analyzed using multiple linear regression via SPSS version 26. The findings reveal that social media has a positive and significant effect on entrepreneurial intention, whereas motivation and creativity do not significantly influence it. Theoretically, this study extends the application of Social Learning Theory to mature entrepreneurship contexts. Practically, the results highlight the strategic value of social media as a tool for entrepreneurial learning and community building to enhance entrepreneurial intention among established SME owners.]]>
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