This study examines the role of Islamic educational institutions in preparing da'wah (Islamic propagation) materials, focusing on the challenges and opportunities faced by these institutions in producing competent and relevant da'wah content. Using qualitative methods, including interviews with educators and stakeholders in East Jakarta, the research highlights issues such as the lack of integration between religious and general knowledge, insufficient practical training, and the growing influence of social media on da'wah practices. The findings reveal that while Islamic educational institutions play a crucial role in shaping future preachers, there is a need for curriculum reform, enhanced practical skills training, and greater collaboration with external organizations. This study offers recommendations to improve the quality of da'wah materials, ensuring they remain impactful and relevant in addressing contemporary societal issues.
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