Green Inflation: International Journal of Management And Strategic Business Leadership
Vol. 2 No. 2 (2025): May : Green Inflation: International Journal of Management and Strategic Busine

Competitive Advantage Analysis of Scarf Brands: A Comparative Study of Ash Scarf, Brand Botton Scarf, and Umama

Zenitha Kurnia Putri (Unknown)
Sudarmiatin Sudarmiatin (Unknown)

Article Info

Publish Date
17 May 2025

Abstract

This research examines the competitive advantages of scarf brands in Indonesia by comparing three cases: Ash Scarf, Brand Botton Scarf, and Umama. The study analyzes how each brand employs differentiation and digitalization strategies to achieve a competitive edge in the market. By applying Porter's generic strategies framework and the resource-based view, this research identifies the unique value propositions, target market focus, and digital marketing effectiveness of each brand. The findings reveal distinct approaches to competitive advantage, highlighting the importance of brand positioning, product innovation, and customer engagement in the online and offline landscape.

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Journal Info
Green Inflation: International Journal of Management And Strategic Business Leadership
Website

Abbrev

GreenInflation

Publisher

Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management

Description

Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...