Green Inflation: International Journal of Management And Strategic Business Leadership
Vol. 2 No. 2 (2025): May : Green Inflation: International Journal of Management and Strategic Busine

Digital Business Transformation in SMEs: A Case Study of Ash Scarf

Rita Anggraini Rahayu (Unknown)
Budi Eko Soetjipto (Unknown)

Article Info

Publish Date
17 May 2025

Abstract

This study meticulously analyzes the digital business transformation undertaken by Ash Scarf, a representative Small and Medium Enterprise (SME). The research meticulously highlights the strategic adoption and multifaceted utilization of digital marketing by Ash Scarf as a pivotal mechanism for business expansion, enhanced consumer outreach, and significant sales augmentation. To fortify these findings and contextualize them within broader academic discourse, a comprehensive bibliometric analysis of extant scholarly literature concerning digital marketing strategies pertinent to SMEs will be integrated, providing a robust understanding of prevailing trends and recognized best practices in this dynamic field.

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Journal Info
Green Inflation: International Journal of Management And Strategic Business Leadership
Website

Abbrev

GreenInflation

Publisher

Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management

Description

Topics in this Journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...