Journal of Dialogos
Vol. 2 No. 2 (2025): Journal of Dialogos - May

Collaboration Strategies with Micro-Influencers: Building Trust Through Community

Bahriyah, Euis Nurul (Unknown)



Article Info

Publish Date
27 May 2025

Abstract

This study aims to examine the government's crisis communication strategy in dealing with misinformation in the digital era, focusing on the effectiveness of collaboration with micro-influencers in building public trust through a community approach. The method used is Systematic Literature Review (SLR), which allows the systematic identification, evaluation, and synthesis of scientific literature. The literature search process is carried out through databases such as Scopus, ScienceDirect, Google Scholar, and ProQuest using relevant keywords. The inclusion criteria include publications in the last five years (2020–2024), written in English or Indonesian, and contain empirical data related to micro-influencers, audience trust, and community collaboration strategies. From the selection process, as many as 10 selected scientific articles were analyzed thematically to identify patterns of collaboration, community approaches, and trust-forming factors. The results of the study show that an effective crisis communication strategy must be adaptive, transparent, and collaborative, and involve digital actors such as micro-influencers who have closeness to the community. This collaboration has been proven to be able to strengthen the delivery of validated information and build public trust. The study recommends reforming the government's public communication policy to be more responsive to digital dynamics, placing trust and public engagement as the main foundation in dealing with the information crisis.

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Journal Info

Abbrev

JOD

Publisher

Subject

Social Sciences

Description

The journal publishes original articles on current issues adn trends occuring internationally in media, communication, and public policies, media and develompment, social media and subculture, public realtions and proffesional communication development, media gender and identity, media and ...