Journal of Economics and Social Sciences
Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)

The Role of Social Media Marketing, Online Customer Engagement, and Website Quality in Building Brand Awareness

Sinambela, Ella Anastasya (Unknown)
Darmawan, Didit (Unknown)

Article Info

Publish Date
25 Jun 2025

Abstract

This study aims to examine how social media marketing, online customer engagement, and website quality on brand awareness. The method used is a survey with 100 active social media users as respondents who were taken by accident. Multiple linear regression analysis shows that social media marketing and website quality have a significant effect on brand awareness. The results of the study indicate that effective marketing strategies on social media, increasing online customer engagement, and good website quality can increase brand awareness. These findings provide important insights for companies to optimize their marketing approaches.

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Journal Info
Journal of Economics and Social Sciences
Website

Abbrev

jess

Publisher

CV. Civiliza Publishing

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

Description

ournal of Economics and Social Sciences (JESS) is a peer-reviewed journal published twice a year (every June and December) by CV. Civiliza Publishing. Journal of Economics and Social Sciences (JESS) accepts original scientific papers that have never been published. The discussion in this journal ...