<![CDATA[This study aims to analyze the influence of service quality on patient satisfaction and the effect of patient satisfaction on patient trust in the context of health services. The method used is quantitative with a survey approach. The sample was selected using purposive sampling from 120 patients, who met the minimum sample requirements according to G*Power's calculation, which was 111 respondents. Data were analyzed using hypothesis testing to determine the significance of relationships between variables. The results show that not all dimensions of service quality have a significant influence on patient satisfaction. The dimensions of Process, Interaction, and Environment have a significant influence. where Process is the dominant factor in increasing patient satisfaction. In contrast, the dimensions of Tangibility, Reliability, and Responsiveness did not have a significant effect on patient satisfaction. In addition, the results of the study also revealed that patient satisfaction did not have a significant effect on patient trust, but patient trust had a significant positive effect on patient loyalty. The conclusion of this study states that improving the quality of the service process, interaction between medical personnel and patients, and the environment of health facilities need to be the main focus to improve patient satisfaction. Meanwhile, building patient trust is the main key to increasing patient loyalty to health care institutions. These findings provide strategic direction for healthcare management in designing and improving the quality of services to strengthen patient satisfaction and loyalty.]]>
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