<![CDATA[E-commerce through marketplaces is essentially a form of buying and selling like conventional transactions, where an agreement is made between the consumer and the seller regarding the product and its price. However, the main difference lies in the absence of physical interaction between the parties, meaning that consumers cannot directly inspect the goods being purchased. This opens the door to potential abuse, such as misleading product information provided by dishonest sellers. This study uses a normative juridical research method with legislative, case, and theoretical approaches. The principle of honesty is crucial in online transactions to prevent breach of contract. Marketplaces also bear the responsibility of designing electronic systems that are reliable, secure, and accountable, in line with the legal theory of liability. Electronic contracts made through digital media such as email and websites carry the same legal force as conventional agreements, provided they meet the legal requirements of a valid contract. However, if such agreements are made under duress or fraud, they are considered null and void. Given the cross-border nature of e-commerce and the lack of direct interaction between buyers and sellers, legal protection for consumers becomes highly important. This is regulated under Law No. 8 of 1999 on Consumer Protection.]]>
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