<![CDATA[Objective – This study aims to analyze the agrotourism development strategy in Henda Village, Pulang Pisau Regency using SWOT analysis to identify strengths, weaknesses, opportunities and threats that affect agrotourism development.Design/Methodology/Approach – This study uses a quantitative descriptive method with data analysis carried out through the IFAS, EFAS, IE and SWOT matrices.Findings – The results of the analysis obtained a total value of the IFAS matrix of -0.03 and EFAS of 0.10 which indicates that the position of Henda Village is in quadrant III of the IE matrix where a conservative situation applies. The recommended strategies in this position include minimizing or improving weaknesses by utilizing opportunities. Based on the SWOT analysis using weakness opportunities (WO) and turn around strategy, namely Utilizing Government Support for Improving Facilities and Developing Tourism Products, Developing Agricultural Education Programs, Digital Promotion Strategies through Social Media and Websites, and Designing Educational Tourism Products Based on Nature and Culture as the Main Attraction.Implications – To agrotourism in Henda Village need to be focused on improving basic infrastructure, such as clean water, electricity, and telecommunications networks, to support the smooth running of tourism activities.]]>
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