Journal of the Community Development in Asia
Vol 3, No 3 (2020): September 2020

The Influence of Store Atmosphere on Purchasing Decisions and Customer Satisfaction: A Case Study at the Pacific Restaurant, Blitar

Anderson, Steve (Unknown)
Sin, Liem Gai (Unknown)

Article Info

Publish Date
21 Sep 2020

Abstract

This study aims to analyze the effect of store atmosphere on purchasing decisions, the effect of store atmosphere on customer satisfaction, and the effect of purchasing decisions on customer satisfaction. This is a quantitative descriptive research conducted in Pacific Restaurant, Blitar. The population of this study is 100 as the respondents chosen by purposive sampling techniques. The data were analyzed with path analysis. The finds that: (1) There is a significant effect between store atmosphere on purchasing decisions; (2) There is a significant effect between store atmosphere on customer satisfaction; and (3) Purchasing decisions have a significant effect on customer satisfaction.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of the Community Development in Asia
Website

Abbrev

JCDA

Publisher

AIBPM Publisher

Subject

Humanities

Description

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the ...