AI-assisted Food Ordering and Delivery Management System for KFC: Insights from Malaysia, Indonesia and India

Gai Sin Liem
Loke Kean Koay (ViTrox College)
Padmavathy A/P Sanderan (Universiti Sains Malaysia)
Hui Ling Pong (Universiti Sains Malaysia)
Zi Ying Poon (Universiti Sains Malaysia)
Sahliny A/P Marimuthu (Universiti Sains Malaysia)
Aulia Purdiana Gisca (Universitas Brawijaya)
Manshi Gupta (APJ Abdul Kalam Technological University)
Mansi Saxena (APJ Abdul Kalam Technological University)
Daisy Mui Hung Kee (Universiti Sains Malaysia)

Journal of the Community Development in Asia
Vol 6, No 3 (2023): September 2023

AI-assisted food ordering and delivery management systems is a revolutionary technology which aims to improve the ordering and delivery process of food by incorporating artificial intelligence. Hence, most of the restaurant owners had implemented AI-assisted food ordering and delivery management systems for improving the business efficiency and customer satisfaction. The objective of this paper is to evaluate how the AI-assisted service can create efficient planning and better customer satisfaction, predict consumer behavior which can save time and wastage of products for the restaurants. There were 100 respondents who participated in the online survey. The study and findings indicate that perceived convenience, reliability, price, ease of use, enjoyment, trust, social influence, and attitude influence consumers' behavioral intentions for food delivery services. Subsequently, this research contributes to a deeper understanding of the AI-assisted food ordering and delivery management system for restaurants. Recommendations and consequences were presented.