Journal of the Community Development in Asia
Vol 2, No 2 (2019): May 2019

CASE STUDY: TATA NANO

Verma, Akanksha (Unknown)
Alenezi, Abdularahman (Unknown)
Alkandari, Abdelaziz (Unknown)
Amira, Amira (Unknown)

Article Info

Publish Date
20 May 2019

Abstract

The TATA NANO was a compact city car manufactured and marketed by Indian Automaker TATA MOTORS over a single generation, primarily in INDIA, as an inexpensive rear-engine hatchback intended to appeal to current riders of motorcycle and scooters. According to the recent, report INDIA overlook BRAZIL and become the sixth largest passenger vehicle producer in the world. This car is the cheapest car in the world than also people are not to buy this car for their level of status. There is various strategy which the company may apply wrong that why the car may not to be purchases more in the India.

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Journal Info
Journal of the Community Development in Asia
Website

Abbrev

JCDA

Publisher

AIBPM Publisher

Subject

Humanities

Description

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the ...