Jurnal Ranah Komunikasi
Vol 9 No 1 (2025): Jurnal Ranah Komunikasi (JRK)

REPRESENTATION OF MINANGKABAU CULTURAL VALUES IN MINANGKABAU TIGER SILAT ON INSTAGRAM: SEMIOTIC STUDY OF CHARLES SANDERS PEIRCE

Ifdhollia Muntriani (Unknown)
Titi Widaningsih , Themotia (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

This study aims to analyze how Minangkabau cultural values are represented through the Minangkabau Tiger Silat account on Instagram. Using a qualitative approach and Charles Sanders Peirce’s semiotic theory, this research investigates how signs in the form of icons, indexes, and symbols are used to depict cultural meanings. The data were collected through observation, documentation, and interviews with silat practitioners. The results show that Instagram visuals can successfully present philosophical values such as religiosity, reverence for ancestors, harmony with nature, and resilience. This study contributes to the growing field of cultural communication in digital media and suggests future studies to explore audience engagement in cultural preservation efforts online.

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Journal Info
Jurnal Ranah Komunikasi
Website

Abbrev

rk

Publisher

Universitas Andalas

Subject

Arts Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Ranah Komunikasi is a periodical scientific journal that publishes the results of research or study of literature. This journal published by the Department of Communication Sciences FISIP Unand with E-ISSN 2656-4718 dan P-ISSN-2302-8106. Jurnal Ranah Komunikasi focuses on publishing and ...