<![CDATA[The research objective is to explore the impact of halal tourism on halalpreneurs innovation and its contribution to Sustainable Development Goals (SDGs) in Semarang City. Using qualitative methods, researchers collected primary data through non-participant observation and interviews with tourism managers, tourists, and MSME players. Secondary data was collected in the form of documentation. The research objects were Old City, MAJT and Marina Beach. The data obtained were then analyzed using descriptive qualitative. The results showed significantly that halal tourism encourages business innovation among halalpreneurs because of the competitive environment. The innovation is in the form of improving the quality of products, services, and marketing strategies to attract more visitors. Furthermore, halal tourism is able to have a positive impact on sustainable development goals (SDGs), especially SDG 1, 8, 9, 10, 11, 12, and 17. The implication of this research is to emphasize the importance of the government's role and cooperation between stakeholders in efforts to increase halal tourism, thus encouraging sustainable development in Semarang City]]>
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