Jurnal Manajemen Kewirausahaan dan Teknologi
Vol. 2 No. 2 (2025): Juni : Jurnal Manajemen Kewirausahaan dan Teknologi

Analisis Strategi Pemasaran Franchise Nyoklat Klasik Galang

Ratna Sari Dewi (Unknown)
Sekar Arum (Unknown)
Nayla Natasya (Unknown)
Muhammad Irsyad Hasibuan (Unknown)
Revandi Dewanta Tarigan (Unknown)

Article Info

Publish Date
28 May 2025

Abstract

This study analyzes the marketing strategy of the Nyoklat Klasik Galang franchise using a descriptive qualitative approach. The results show the implementation of the marketing mix (7P) with a focus on affordable prices, strategic locations, and digital promotions. The SWOT analysis identifies the main strengths in regional exclusivity and low prices, but constrained by the dependence on raw material supply. Opportunities are growing in the current beverage trend, while the main threat is fierce competition.

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Journal Info
Jurnal Manajemen Kewirausahaan dan Teknologi
Website

Abbrev

JUMAKET

Publisher

Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...