<![CDATA[This research aims to determine the factors that influence taxpayer awareness, tax sanctions and tax outreach on tax revenues in paying swallow's nest tax at the Regional Revenue Agency of Palembang City. In this research, the research method used is quantitative research. The population in this study were 57 swallow's nest tax employees at Bapenda. Apart from that, using the survey method, a sample of 50 respondents was obtained, which was the number of swallow's nest tax employees. The sampling technique was using saturated sampling because the population of Bapenda employees was too small. The results of the research show that simultaneously tax revenue, tax awareness, tax sanctions and tax socialization and partially taxpayer awareness do not have a positive and significant effect, while tax sanctions and tax socialization have a positive and significant effect on tax revenue in paying the swallow's nest tax.]]>
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